Announcement PDF RNS Number : 0183D Ultimate Products PLC 13 February 2024 13 February 2024 Ultimate Products plc ("Ultimate Products", "Company" or "the Group") PDMR dealing Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), has today been informed of the following transactions by PDMRs or persons closely associated with them. Chris Dent, Chief Financial Officer, on the same day purchased 3,388 ordinary shares of 0.25p each ("Ordinary Shares") in the Company at a price of 147.56p per Ordinary Share. Susan Bloomfield, a person closely associated with David Bloomfield, Supply Chain Director, sold 40,000 Ordinary Shares in the Company at a price of 145p per Ordinary Share. For more information, please contact: Ultimate Products +44 (0) 161 627 1400 Andrew Gossage, CEO Chris Dent, CFO Powerscourt +44 (0) 207 250 1446 Rob Greening Sam Austrums Oliver Banks Notes to Editors About Ultimate Products Ultimate Products is the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, established in 1760) and Beldray (a laundry, floor care, heating and cooling brand that was established in 1872). According to its market research, nearly 80% of UK households own at least one of the Group's products. Ultimate Products sells to over 300 retailers across 38 countries, and specialises in five product categories: Small Domestic Appliances; Housewares; Laundry; Audio; and Heating and Cooling. Other brands include Progress (cookware and bakeware), Kleeneze (laundry and floorcare), Petra (small domestic appliances) and Intempo (audio). The Group's products are sold to a broad cross-section of both large national and international multi-channel retailers as well as smaller national retail chains, incorporating discount retailers, supermarkets, general retailers and online retailers. Founded in 1997, Ultimate Products employs over 370 staff, a significant number of whom have joined via the Group's graduate development scheme, and is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a spectacular 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and in Paris, France. Please note that Ultimate Products is not the owner of Russell Hobbs. The company currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances). For further information, please visit www.upplc.com. Pursuant to the notification obligations in accordance with Article 19 of the Market Abuse Regulation (MAR) 1. Details of PDMR / person closely associated with them ('PCA') a) Name 2. Details of PDMR / person closely associated with them ('PCA') a) Position / status Chief Financial Officer b) Initial Initial notification Chris Dent notification / amendment 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Ultimate Products Plc b) LEI 213800Q5GWTVIW6KJW33 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted c) Description of the financial d) Ordinary shares of 0.25p each in the capital of Ultimate Products plc instrument ISIN: GB00BYX7MG58 Nature of the Purchase of Ordinary Shares transaction e) Price and volume f) g) Price (PENCE) Volume 147.56 3,388 Aggregated information Aggregated volume 3,388 Price 147.56p Date of the 13 February 2024 transaction h) Place of the London Stock Exchange (XLON) transaction 1. Details of PDMR / person closely associated with them ('PCA') a) Name 2. Details of PDMR / person closely associated with them ('PCA') a) Position / status Person Closely associated with David Bloomfield, Supply Chain Director b) Initial Initial notification Susan Bloomfield notification / amendment 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Ultimate Products Plc b) LEI 213800Q5GWTVIW6KJW33 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted c) Description of the financial d) Ordinary shares of 0.25p each in the capital of Ultimate Products plc instrument ISIN: GB00BYX7MG58 Nature of the Sale of Ordinary Shares transaction e) Price and volume f) g) Price (PENCE) Volume 145 40,000 Aggregated information Aggregated volume 40,000 Price 145p Date of the 13 February 2024 transaction h) Place of the transaction London Stock Exchange (XLON) This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. 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