Announcement PDF RNS Number : 0910E Ultimate Products PLC 22 February 2024 22 February 2024 Ultimate Products plc ("Ultimate Products", "Company" or "the Group") Persons discharging managerial responsibilities ("PDMR") dealing Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces that on 21 February 2024, Simon Showman, Founder and Chief Commercial Officer, sold 48,615 ordinary share of 0.25p each ("Ordinary Shares") in the Company at a price of 145 pence per Ordinary Share and each of his three adult children ISA's each purchased 16,205 Ordinary Shares at a price of 145 pence per share. For more information, please contact: Ultimate Products +44 (0) 161 627 1400 Andrew Gossage, CEO Chris Dent, CFO Powerscourt +44 (0) 207 250 1446 Rob Greening Sam Austrums Oliver Banks Pursuant to the notification obligations in accordance with Article 19 of the Market Abuse Regulation (MAR) 1. Details of PDMR / person closely associated with them ('PCA') a) Name 2. Details of PDMR / person closely associated with them ('PCA') a) Position / status Chief Commercial Officer b) Initial Initial notification Simon Showman notification / amendment 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Ultimate Products Plc b) LEI 213800Q5GWTVIW6KJW33 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted c) Description of the financial d) e) Ordinary shares of 0.25p each in the capital of Ultimate Products plc instrument ISIN: GB00BYX7MG58 Nature of the Sale of 48,615 Ordinary Shares by Simon Showman and purchase of transaction 16,205 Ordinary Shares by each of his adult children's ISAs Price and Price (PENCE) Volume Simon Showman 145p 48,615 Dylan Rose 145p 16,205 Alfie Showman 145p 16,205 Jack Showman 145p 16,205 volume f) Aggregated information Aggregated volume Price g) Date of the 48,615 145p each 21 February 2024 transaction h) Place of the London Stock Exchange (XLON) transaction Notes to Editors About Ultimate Products Ultimate Products is the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, established in 1760) and Beldray (a laundry, floor care, heating and cooling brand that was established in 1872). According to its market research, nearly 80% of UK households own at least one of the Group's products. Ultimate Products sells to over 300 retailers across 38 countries, and specialises in five product categories: Small Domestic Appliances; Housewares; Laundry; Audio; and Heating and Cooling. Other brands include Progress (cookware and bakeware), Kleeneze (laundry and floorcare), Petra (small domestic appliances) and Intempo (audio). The Group's products are sold to a broad cross-section of both large national and international multi-channel retailers as well as smaller national retail chains, incorporating discount retailers, supermarkets, general retailers and online retailers. Founded in 1997, Ultimate Products employs over 370 staff, a significant number of whom have joined via the Group's graduate development scheme, and is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a spectacular 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and in Paris, France. Please note that Ultimate Products is not the owner of Russell Hobbs. The company currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances). For further information, please visit www.upplc.com. This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com. RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END DSHTTMPTMTJTMJI