Announcement PDF RNS Number : 0420L Ultimate Products PLC 06 July 2026 6 July 2026 Ultimate Products plc ("Ultimate Products", the "Company" or the "Group") EBT Share Purchase Ultimate Products, the owner of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), was notified that on 3 July 2026, JTC Employer Solutions Trustee Limited, in its capacity as trustee ("the Trustee") of the Ultimate Products Employee Benefit Trust (the "EBT"), purchased 32,500 ordinary shares of 0.25 pence each in the capital of the Company ("Ordinary Shares") at a price of 46.526 pence per Ordinary Share. The EBT holds Ordinary Shares for the benefit of the Company's employees and satisfies the vesting of awards made under the Company's share incentive schemes. Following the above transaction, the EBT holds 3,508,481 Ordinary Shares, representing approximately 4.1% of the Company's issued share capital. Investor questions on this announcement https://investors.upplc.com/link/PRV9P We encourage all investors to share questions on this announcement via our investor hub For further information, please contact: Ultimate Products Andrew Gossage, CEO Chris Dent, CFO Via our investor hub Sodali & Co Rob Greening / Sam Austrums / Oliver Banks ultimateproducts@sodali.com Cavendish Capital Markets Limited (Nomad and Joint Broker) Matt Goode / Callum Davidson / Trisyia Jamaludin (Corporate Finance) Matt Lewis (Corporate Broking) +44 (0)20 7220 0500 Shore Capital (Joint Broker) Malachy McEntyre / Isobel Jones (Corporate Broking) Mark Percy / David Coaten / Harry Davies-Ball (Corporate Advisory) +44 (0)20 7408 4090 Subscribe to our news alert service: https://ultp-l.investorhub.com/s/5b213f Notes to Editors Ultimate Products is the owner of leading homeware brands including Salter and Beldray. According to its market research, nearly 80% of UK households own at least one of the Group's products. The Group sells to over 300 retailers in over 30 countries - spanning discounters, supermarkets and general retailers, and ranging from large national and international multi-channel retailers to smaller retail chains. Its products are also available on salter.com and beldray.com, as well as major third-party online marketplaces. The Group specialises in four product categories: Small Domestic Appliances; Housewares; Laundry; and Audio. Other UP brands include Progress (bakeware, cookware and kitchen electrical), Kleeneze (laundry and floorcare), Petra (small domestic appliances), George Wilkinson (cookware and kitchen electrical) and Intempo (audio). Founded in 1997, Ultimate Products is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and Paris, France. Ultimate Products employs over 300 staff and is certified as a Great Place to Work®. A significant number of its employees joined via the Group's Graduate Development Scheme, one of the biggest in the North West. Please note that Ultimate Products is not the owner of Russell Hobbs. The Group currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances). Engage with the Ultimate Products plc management team directly by asking questions and seeing what other shareholders have to say. Navigate to our interactive investor hub here: https://ultp-l.investorhub.com/s/3ffb1d This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com. RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END MSCBUGDRRSGDGLX