Announcement PDF RNS Number : 2771G Ultimate Products PLC 29 May 2026 29 May 2026 Ultimate Products plc ("Ultimate Products", "UP" or "the Group") Director/PDMR Shareholding Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces that on 29 May 2026, the wife of David Bloomfield, Chief Supply Chain Officer, purchased 25,972 ordinary shares in the Company ("Ordinary Shares") at a price of 50.05 pence per Ordinary Share. The notification below, made in accordance with the requirements of the UK Market Abuse Regulation, provides further details. For more information, please contact: Ultimate Products +44 (0) 161 627 1400 Andrew Gossage, CEO Chris Dent, CFO Cavendish Capital Markets Limited (Nomad and joint Broker) + 44 (0)20 7220 0500 Matt Goode / Callum Davidson / Trisyia Jamaludin (Corporate Finance) Matt Lewis (Corporate Broking) Shore Capital (Joint Broker) +44 (0) 20 7408 4090 Malachy McEntyre / Isobel Jones (Corporate Broking) Mark Percy / David Coaten / Harry Davies-Ball (Corporate Advisory) Sodali & Co +44 (0) 207 250 1446 Rob Greening / Sam Austrums / Oliver Banks Notes to Editors Ultimate Products is the owner of leading homeware brands including Salter and Beldray. According to its market research, nearly 80% of UK households own at least one of the Group's products. The Group sells to over 300 retailers in over 30 countries - spanning discounters, supermarkets and general retailers, and ranging from large national and international multi-channel retailers to smaller retail chains. Its products are also available on salter.com and beldray.com, as well as major third-party online marketplaces. The Group specialises in four product categories: Small Domestic Appliances; Housewares; Laundry; and Audio. Other UP brands include Progress (bakeware, cookware and kitchen electrical), Kleeneze (laundry and floorcare), Petra (small domestic appliances), George Wilkinson (cookware and kitchen electrical) and Intempo (audio). Founded in 1997, Ultimate Products is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and Paris, France. Ultimate Products employs over 300 staff and is certified as a Great Place to Work®. A significant number of its employees joined via the Group's Graduate Development Scheme, one of the biggest in the North West. Please note that Ultimate Products is not the owner of Russell Hobbs. The Group currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances). For further information, please visit https://upplc.com/. 1. Details of PDMR / person closely associated with them ('PCA') a) Name Susan Bloomfield 2. Details of PDMR / person closely associated with them ('PCA') a) Position / status Person Closely Associated with David Bloomfield, Chief Supply Chain Officer b) Initial notification / amendment Initial notification 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Ultimate Products Plc b) LEI 213800Q5GWTVIW6KJW33 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted c) Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ISIN: GB00BYX7MG58 d) Nature of the transaction Purchase of Ordinary Shares e) Price and volume Type Price(s) Volume (s) Purchase 50.05p 25,972 f) Aggregated information Type Aggregate Price Aggregate Volume Aggregated volume Price Purchase 50.05p 25,972 g) Date of the transaction 29 May 2026 h) Place of the transaction London Stock Exchange (XLON) This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com. RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END DSHSESFSUEMSEII