Announcement PDF RNS Number : 2269Q Ultimate Products PLC 08 July 2025 Ultimate Products plc ("Ultimate Products", "Company" or "the Group") Director/PDMR Shareholding Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces that it has today been informed of the following PDMR dealings by Katie Maxwell, Trading Director: 1. on 1 July 2025, Katie purchased 636 ordinary shares of 0.25p each ("Ordinary Shares") in the Company at a price of 53.7112 pence per Ordinary Share; and 2. on 8 July 2025, Katie purchased 386 Ordinary Shares at a price of 60.34 pence per Ordinary Share. Further details of the above dealings are set out at the end of this announcement. The person responsible for arranging the release of this announcement on behalf of the Company is Chris Dent, CFO. For more information, please contact: Ultimate Products+44 (0) 161 627 1400 Andrew Gossage, CEO Chris Dent, CFO Shore Capital+44 (0) 20 7408 4090 Malachy McEntyre (Corporate Broking) Isobel Jones (Corporate Broking) Mark Percy (Corporate Advisory) David Coaten (Corporate Advisory) Harry Davies-Ball (Corporate Advisory) Cavendish Capital Markets Limited+ 44 (0)20 7220 0500 Matt Goode (Corporate Finance) Callum Davidson (Corporate Finance) Trisyia Jamaludin (Corporate Finance) Matt Lewis (Corporate Broking) Sodali & Co+44 (0) 207 250 1446 Rob Greening Sam Austrums Oliver Banks Notes to Editors Ultimate Products is the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, established in 1760) and Beldray (a laundry, floor care, heating and cooling brand that was established in 1872). According to its market research, nearly 80% of UK households own at least one of the Group's products. Ultimate Products sells to over 300 retailers across 38 countries, and specialises in five product categories: Small Domestic Appliances; Housewares; Laundry; Audio; and Heating and Cooling. Other brands include Progress (cookware and bakeware), Kleeneze (laundry and floorcare), Petra (small domestic appliances) and Intempo (audio). The Group's products are sold to a broad cross-section of both large national and international multi-channel retailers as well as smaller national retail chains, incorporating discount retailers, supermarkets, general retailers and online retailers. Founded in 1997, Ultimate Products employs over 370 staff, a significant number of whom have joined via the Group's graduate development scheme, and is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a spectacular 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and in Paris, France. Please note that Ultimate Products is not the owner of Russell Hobbs. The company currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances). For further information, please visit www.upplc.com. Pursuant to the notification obligations in accordance with Article 19 of the Market Abuse Regulation (MAR) 1. Details of PDMR / person closely associated with them ('PCA') a) Name 2. Details of PDMR / person closely associated with them ('PCA') a) Position / status Trading Director b) Initial Initial notification Katie Maxwell notification / amendment 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Ultimate Products Plc b) LEI 213800Q5GWTVIW6KJW33 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted c) Description of Ordinary shares of 0.25p each in the capital of Ultimate Products plc the financial d) instrument ISIN: GB00BYX7MG58 Nature of the Purchase of Ordinary Shares transaction e) Price and volume f) Aggregated information Aggregated volume g) Price Date of the Type Price (PENCE) Volume Purchase 53.7112 636 Type Aggregate Price Aggregate Volume Purchase 53.7112 636 1 July 2025 transaction h) Place of the London Stock Exchange (XLON) transaction 1. Details of PDMR / person closely associated with them ('PCA') a) Name 2. Details of PDMR / person closely associated with them ('PCA') a) Position / status Trading Director b) Initial Initial notification Katie Maxwell notification / amendment 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Ultimate Products Plc b) LEI 213800Q5GWTVIW6KJW33 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted c) Description of Ordinary shares of 0.25p each in the capital of Ultimate Products plc the financial d) instrument ISIN: GB00BYX7MG58 Nature of the Purchase of Ordinary Shares transaction e) Price and volume f) Aggregated information Aggregated volume g) Price Date of the Type Price (PENCE) Volume Purchase 60.34 386 Type Aggregate Price Aggregate Volume Purchase 60.34 386 8 July 2025 transaction h) Place of the London Stock Exchange (XLON) transaction This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. 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